https://www.kathrynkollett.net/work daily 0.75 2020-08-31 https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3af43dc7e8e851bd17aca2/1597699170809/AllstateDSLearnFlow.jpeg Work Building on exploratory and validation research we’d conducted in the past, we completed a series of design sprints to finalize and release the app a the heart of our client’s new offering. We completed our work in parallel with and in response to both work being done to realize necessary technical capabilities, and usability and acceptance testing conducted following alpha and beta releases. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3aee606483a71657d8e57b/1597697657750/AllstateDSBookWall.jpeg Work In tandem with our work to design the first release of our client’s new offering and app, we designed and produced a book to tell the story of, build the case for, and welcome new innovation team members to the project. It grounded the project in our past work and learnings, and encapsulated the vision for the future of both the app and our client’s innovation team. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3aeb039a820b6e73170d39/1597697037043/NMHRWorkshopCandid.jpeg Work To alleviate potential friction and expedite time to market, we designed and facilitated a workshop to support our clients in bringing their organizations together, identifying their unique and complementary strengths, crafting a unified vision, and building an approach to bring their combined corporate benefit offering to life and support its intended targets in advocating for themselves with their employers and beyond. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3af4e9d9ac4842ada7a50c/1597700104227/KelvinCloudsOfUncertainty.jpeg Work IA’s Ventures team invented a home coffee roaster, and as we prepared to bring it to market, I joined the team to replace and customize our E-commerce solution (move to Shopify, Bold Subscriptions), define our back-end processes, and select fulfillment partners. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3aeaafcc2c8673daf92fd6/1597696704133/RedboxSynthesis.jpeg Work Based on learnings from time spent with research subjects both exploring their entertainment preferences and getting their feedback on concepts we designed to meet needs we identified, we recommended a series of optimizations to build our client’s customer base and loyalty, from small feature enhancements to their existing interfaces to the tight integration of their independent channels. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3af4a08a2b65198d952da5/1597699256523/ Work While designing a workshop to support one of our clients in redefining their project prioritization and funding processes, we realized that a board game would provide the perfect stimulus for the conversation we hoped to foster. I was part of the team that designed and refined Fund-it over the course of about a month, then customized it to reflect our client’s culture and quirks. The client loved it—while Fund-it is relatively simple to play, the conversations it provokes are not. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3af3837040a359d5a265dc/1597698963238/FedExCourierConceptCloseup.jpeg Work After identifying the biggest pain points for our client’s operations teams, we designed and vetted small changes to their mobile app to engage customers in their resolution. We determined which were most likely to both increase customer satisfaction and reduce costs, then completed a follow-on initiative to define an inter-departmental path to implementation. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3aea51230e8a6d2e1b4c35/1597696643960/LEWIPBrainstorm.jpeg Work Based on insights from our field work, which we designed specifically to understand the difficulties larger women face with respect to wardrobe management, we identified a universal set of clothing-related needs and desires and defined a marketing strategy to reinvigorate sales to all of our client’s female customers. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3aec1f70bb1311c6b64dae/1597697577321/LillyConceptsXNeeds.jpeg Work In response to common needs we noted across the health and wellness journeys of patients suffering chronic illnesses, we imagined a future digital ecosystem to shape our client’s thinking and investment in digital initiatives to support or complement their pharmaceutical offerings. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3af0cc0329c06fbaea080b/1597699077338/CDWTeamRoom.jpeg Work Following in-depth discovery and analysis of both our client’s and their customers’ business structures, processes, and needs, we proposed three concepts designed to address customers’ needs while either streamlining our client’s processes or expanding their offerings, including initial analyses of the operational and technical implications of their implementation, and preliminary roadmaps. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3ae97d9a820b6e7316bb34/1597696496795/MedelaTMR2ConceptingCloseup.jpeg Work Following the facilitation of a workshop we designed for our clients to guide them through the process of identifying value-added opportunities to augment an existing content-based service, we pivoted to a series of quick design sprints to illustrate how the most powerful interactive concepts we defined might be realized and integrated into their current offerings. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e294c/5f4591bd89367a7ca1e88e64/1598394818614/ORSSoftwareSelectionCriteria.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f45959f5861f772b1f5efc0/1598395821392/ORSCategoryLandingAFTER.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f4595e04c8f740579ae6797/1598395880411/ Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f4596026feeff0efafae829/1598395914871/ORSProductListAFTER.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e2951/5f4592516fd3b25afd060b92/1598395057255/ORSProductDetailsBEFORE.png Work - Product Details https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e2951/5f45924f197da339bf43f113/1598395048422/ORSSearchResultsBEFORE.png Work - Product List https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e2951/5f45924fbb0b1537ebe2f803/1598395040733/ORSCategoryLandingBEFORE.png Work - Category Landing https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e2951/5f45924def7bf1028ede138f/1598395008060/ORSTopCategoriesBEFORE.png Work - Category Navigation https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e2951/5f45924d3d7573740b181246/1598394979702/ORSHomeBEFORE.png Work - Home https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e296b/5f45965e3d7573740b18b4cb/1598396041809/ORS-BIBProductDetailsAFTER.png Work - Product Details https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e296b/5f45965d20693b0bdd2ac70d/1598396034236/ORS-BIBProductListAFTER.png Work - Product List https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e296b/5f45965c6d4351280b2525ee/1598396018685/ORS-BIBHomeAFTER.png Work - Home https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e296b/5f45965cfbbbb05848f0a820/1598396026638/ORS-BIBCategoryAFTER.png Work - Category Landing https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f45957fbb0b1537ebe3762b/1598395779695/ORSBrandNavAFTER.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e293f/5f3c553c51317b79e5f1ed14/1597789522651/ORSDetailsTransformation.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e293f/5f3c553c45112d66d8df38cf/1597789521206/ORSProductsTransformation.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e293f/5f3c5536d0249e501d0a17b2/1597789503295/ORSCategoryTransformation.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e293f/5f3c552829f53a39264643e6/1597789496792/ORSNavTransformation.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b41ca8d33b14727e293f/5f3c552851317b79e5f1e5f8/1597789501935/ORSHomeTransformation.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f4595636d4351280b2502af/1598395754145/ Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f459513fbbbb05848f06d20/1598395684160/ORSHomeAFTER.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29b4/5f47f2cfbbf65d64c868cfe4/1598550889001/ESND-INTSiteMap.png Work - Site Map With the results of the card sorting exercise, I proposed a site map that captured and expanded on our assumed user expectations. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29b4/5f47f2c5b7a82526256638c3/1598550922625/ESND-INTPrototype.png Work - Prototype The developers created an initial prototype for the intranet using a SharePoint template that resembled what we wanted, and graphic design input from Marketing. My team used this version to test usability with participants from across the organization, and got excellent feedback that we used to refine the site. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29b4/5f47f2c4f983a73de1ffc823/1598550905685/ESND-INTWireframes.png Work - Wireframes With the proposed site map and content requests from the Marketing team, Human Resources, and the CIO as a guide, I created initial wireframes to establish a navigation scheme and design for the Home page. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29b4/5f47f2bf6f5de22da800315a/1598550995094/ESND-INTCardSorting.png Work - Card Sorting Once we finalized the content that would be supported by the new intranet, my team and I held a card sorting workshop with representatives from across Essendant to begin to understand how associates expect to be able to find the information to be included. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29b4/5f47f2bfedb0ea28aab72096/1598550858358/ESND-INTPreviousProperties.png Work - Existing Components The old intranet consisted of several components, including a custom site supporting static content for multiple departments, a SharePoint landing page providing access to all SharePoint team and project sites, and Solutions Central, Essendant's customer portal. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29b0/5f3c5843e3324a0354c6be46/1597790286771/ESNDIntranetTransformation.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29c3/5f47f48a74ddc6529a6da3d7/1598551252309/ESND-INTApplications.png Work - Application Index The application index includes a list of all applications that an Essendant associate might use in the course of their job. Associates may always access applications from the index, or they may add them to the Quick Links panel always available in the right rail. While not part of the initial release, the intent is that individual associates have the option to only see applications to which they have access on this page. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29c3/5f47f489e7490428be79100a/1598551237034/ESND-INTBenefits.png Work - Benefits The Personal Resources section of the site provides, effectively, online access to Human Resources, including access to applications that support associates in managing their benefits and careers. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29c3/5f47f48974ddc6529a6da209/1598551222680/ESND-INTCalendar.png Work - Calendar The Calendar page includes all important dates for associates. While not part of the initial release, the intent for the future is that Essendant's businesses, departments, and teams be able to add dates to the calendar that are only displayed to associates for whom they're relevant. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29c3/5f47f487f92eac22e95e1547/1598551208876/ESND-INTNews.png Work - News The News landing page includes a summary of recent news, divided into three categories (news intended for investors, general news communicated by Essendant, and outside media coverage) to help users focus on that which is most interesting to them. From this page, users can access archives of each kind of news as well as individual articles in full. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b424a8d33b14727e29c3/5f47f486718fff4d6098a187/1598551198144/ESND-INTHome.png Work - Home The new intranet's Home page (and browser start screen for all associates) features banner ads intended to communicate global messages, generally from HR or Marketing, a snapshot of recent news, and highlights of current, high-profile projects or other initiatives within the organization. It also defaults to display the individual user's selected Quick Links so they can access their everyday tools in a single click. While not part of the initial release, the intent is that over time, the content on this page becomes user-specific, with different ads and articles featured depending on the business, department, and teams the associate accessing it is part of. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e286b/5f454c6065d4317da1b3445e/1598377152969/MtBSAnalyticsVideosByStore.png Work - Video Use by Store Sales leadership was interested in knowing which stores were most active with the app, so I also began producing a weekly report of video view counts per store. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e286b/5f454c5fe66daa5247a3a2b7/1598377132710/MtBSAnalyticsMostViewedVideos.png Work - Most Viewed Videos I produced a running report of the most-viewed videos to learn which kinds of products the Brain Coaches thought videos were most helpful in selling. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e286b/5f454c5e3b471e6b54fd7ce3/1598377166804/MtBSAnalyticsSessionsEtc.png Work - Weekly Use By parsing event data, I could track exactly how Brain Coaches were using the app. I tracked viewings of individual videos, search criteria used when finding games, and more. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e286b/5f454c5ecd806244211891f1/1598377094922/MtBSAnalyticsRaw.png Work - Raw Data Raw data from Google Analytics provided session and user information, while events provided the details. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2860/5f4549d2be176468ad49b3f4/1598376754726/MtBSUserStories.png Work - User Stories As I worked, I catalogued hight level user stories both to capture features required for the initial launch of the app as well as to begin shaping the app’s future. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2860/5f4549cf239e8723791fe044/1598376739335/MtBSSiteMap.png Work - Site Map As I refined the design for the app, I established this site map, which includes the MVP functionality in the context of longer-term, “blue sky” functionality. With this additional context, my intent was to design the app (its navigation design, in particular) so that it could expand iteratively without fundamental changes. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2860/5f4549c8079f5e23a77ebda3/1598376724484/MtBSWireframes2.png Work - Design - Take II This second attempt still included more content than necessary (all of the product information available on the Marbles website), and still required too many clicks to find videos. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2860/5f4549c76511667f694ec1d0/1598376688361/MtBSWireframes1.png Work - Design - Take I These wireframes reflect my thoughts following initial assessment and prior to visiting stores. They include much more content than was ultimately included in the app, and required too many clicks to get to videos and recommendations. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2853/5f45427db7e50d09e745a38a/1598374979192/MtBSPainPoints.png Work - In-Store Pain Points Brain coaches’ pain points with respect to sharing products with customers largely come down to the inability to demonstrate some products (for the most part, maker, designer, and tech products), and the lack of on-demand video content in stores to help customers understand these products. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2853/5f45427b65eac15f01baaffa/1598374903175/MtBSBrainCoachJourneys.png Work - Brain Coach Journey The segment of the journey the app supports is sharing products with customers. The more comprehensive journey is important with respect to the longer-term digital road map, as each high-level step in the journey has pain points that might be alleviated digitally. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2853/5f4542774422555f3337ff9f/1598374719978/MtBSBackgroundInfo.png Work - Current State While I was to design and build an app for use in the stores, I needed to understand the challenges Marbles was facing and learn about parallel initiatives, both real-world and digital, to ensure that my work was aligned and would work well in context. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2853/5f45427665eac15f01baafa4/1598374852847/MtBSPersonas.png Work - Personas For the purpose of the app, the personas I focused on were internal to Marbles, as customers would not initially be invited to use it independently. To create these personas and document journeys and pain points, I spent time at the stores observing and talking with Brain Coaches and Store Managers, and brainstormed with the Midwest Regional Sales Manager. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2853/5f454273570809161d2d15da/1598374741271/MtBSStakeholders.png Work - Stakeholders I met with stakeholders early on and throughout the project to understand their concerns and make sure my work exceeded their expectations. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2842/5f2dc8f6ad942b74a336a743/1596836091093/BrainTypes.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2842/5f2dc8f54eae0a37e6a6dc6a/1596836091548/PlayVideo.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2842/5f2dc8f4d3de055aed831fa1/1596836089842/GameFinderResults.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2842/5f2dc8f3263aca3913e162a2/1596836089269/GameFinder.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2842/5f2dc8f29a534f6ff99a458b/1596836085910/AhaVideosAlpha.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b404a8d33b14727e2842/5f2dc8f211381a72fb02147e/1596836087248/AhaVideos.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f330447b2a65b1bc1cec5ac/5f33045107b4990957285ce3/1597179373137/IMG_9701.jpg Work - Indicators on Price Cards Products for which customers could ask Brain Coaches to watch a video had a video icon added to their price cards. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f330447b2a65b1bc1cec5ac/5f330449a4c8410030101d3a/1597179545565/001-3.jpg Work - Sharing Videos with Customers Upon request, Brain Coaches would cue videos for products and watch with customers, answering questions as they came up. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f330447b2a65b1bc1cec5ac/5f330449eac3a320b75ab88a/1597179504540/001.jpg Work - Devices on the Floor Each store had 2 to 3 devices on hand, and brain coaches wore them in cross-body carriers to keep their hands free for in-person demos. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a81/5f3ed0be6bee2b25472ebbc2/1597953744682/ESNDReccosByPropertyType.png Work - High-Level Recommendations Once I had a good sense of the different kinds of content and functionality available on each of the current sites, I grouped them by site type to highlight redundancies across United's businesses and recommend a common path forward for each type. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a81/5f3ed0bc463e2e57eaa49ece/1597953644446/ESNDPropertyIndexSupplier.png Work - Digital Property Index I recorded the high-level details of each of the properties that composed the United online experience, plus my recommendations with respect to their individual futures. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a81/5f3ed0bbe126b635f778bff3/1597953613695/ESNDPublicFacingSiteMaps.png Work - Property Site Maps Each of United’s businesses had its own public-facing website, and a catalog of the content included in each ensured that a consolidated site would support each as needed. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a81/5f3ed0b8e556b538a66c6a17/1597954635088/ESNDResellerJourneyCurrent.png Work - Journey + Interactions United's various properties supported the different needs of resellers across their selling journey. The lifecycle of an Office Products reseller was more complex than that of other resellers, and therefore involved the most properties and touchpoints. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a81/5f3ed0b7e126b635f778bfac/1597953552326/ESNDPropertyMapCurrent.png Work - Reseller-Facing Properties United’s online reseller experience was quite disjointed. Most resellers would only interact with a subset of their sites, but regardless, the number of applications an individual might have to visit, the number of branding treatments in use, and the fact that most opened in new browser windows when accessed, led to confusion and missed opportunities. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a8f/5f3ed8fd898b392f4bc2c8c3/1597954600413/ESNDPropertyRoadmap.png Work - High-Level Roadmap Evolution from the current state to the proposed state was best understood by site type, as for each site type, existing properties would be consolidated (if the site type was to persist; in some cases, all sites would be retired). Many of these steps represented one or more projects, including detailed requirements definition, design, development, testing, and change management. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a8f/5f3ed8f89e44ba1522a3d0dd/1597954536292/ESNDPropertyMapFuture.png Work - Consolidated Properties The functionality available in the proposed modules included all of the functionality available across all current digital properties, plus some functionality currently only available to internal associates (used on behalf of resellers), as well as some new functionality to support interactions currently handled by mail, email, phone, or fax. Functionality was to be made available to individual users is based on their needs. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a8f/5f3ed8f1b846767e88d1eb35/1597954463082/ESNDResellerJourneyFuture.png Work - Proposed Journey + Interactions My proposed model for online reseller interactions with Essendant included a single user interface to support all of the Essendant-related tasks a reseller might look to complete throughout their own company's business lifecycle. Individual users would have access only to functionality relevant to them, and see content customized to their specific business and needs. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a98/5f3ee0f59e22f56c0a938110/1597956537973/ESNDProposedDashboard.png Work - Proposed Page Designs We worked through several iterations of designs for the dashboard itself, a new search results page, and various page templates to support content and interconnect it. The dashboard would make the most important content available to each user upon initial login, and allow them to access anything else they might need quickly. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a98/5f3ee0e2f2a2f3141e08d437/1597956494728/ESNDSiteMapping.png Work - Site Structure + Content The future Essendant Experience would, to a great extent, be repurposing content and functionality already available via one of Essendant's many digital properties. We categorized that content and functionality and then determined how to best organize it as part of a single experience. We then went on to identify page unique components to be included on pages of various types, and organized them into a series of templates. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a98/5f3ee0e06615d3527595dc52/1597956520573/ESNDHomePageLayouts.png Work - Personalization As we worked toward a common, customizable dashboard to welcome users to the new Essendant experience, we worked with reseller users in the field to determine which kinds of functionality people with different roles within their companies might most like to see. We wanted to ensure that we included the right kinds of content for all users on the dashboard, and would later define a few default layouts to get users started in interacting with the new design. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a98/5f3ee0d9c58e85057d5857fe/1597956568422/ESNDResellerJourney.png Work - A Common Journey Resellers might interact with Essendant at every point in their company lifecycle, and their focus was generally on merchandising, marketing, and fulfillment. In order to support them as well as possible, we looked to understand the kinds of problems they might be trying to solve at any point along their journey, then map those problems to solutions offered by Essendant. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a98/5f3ee0d7692eea5df573e730/1597956432190/ESNDResellerPersona.png Work - Distilling Personas We identified questions used to distinguish resellers from each other, then mapped actual resellers to their assumed answers to try to identify patterns and isolate distinct personas for whom to design. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a79/5f3c568a4207255654534ea2/1597789839953/ESNDRoadmapExperience.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a79/5f3c56859835de6016a8876a/1597789836877/ESNDRoadmapSiteMap.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b432a8d33b14727e2a79/5f3c56843109c00afd32ddeb/1597789837610/ESNDRoadmapJourney.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f2dc7019464f56ccf4e38ae/1596835597191/MarblesThumbnail.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f35a1e5b3a05a13ae188853/1597350378651/IAThumbnail.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3bfdfaa3f3504f6d7e7e3d/1597767168671/ESNDRoadmapThumbnail.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3c042290fa6c6e14c0e97b/1597768756822/ESNDIntranetThumbnail.png Work https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3d82d95dbf8006bdf1dc85/1597866722955/ORSRedesignThumbnail.png Work https://www.kathrynkollett.net/about daily 0.75 2020-08-31 https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f29b412a8d33b14727e28d6/1492791168326/ About Kathryn https://www.kathrynkollett.net/presentation-builder-wholesale-b2b-sales daily 0.75 2020-08-04 https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a0c/5f29b42aa8d33b14727e2a19/1492453757601/ESNDPBIntro-Presentation.png Presentation Builder - Wholesale & B2B Sales https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a0c/5f29b42aa8d33b14727e2a17/1492453757214/ESNDPBIntro-Home.png Presentation Builder - Wholesale & B2B Sales https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a0c/5f29b42aa8d33b14727e2a15/1492453752731/ESNDPBIntro-FilterAssets.png Presentation Builder - Wholesale & B2B Sales https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a0c/5f29b42aa8d33b14727e2a13/1492453750405/ESNDPBIntro-AssetDetails.png Presentation Builder - Wholesale & B2B Sales https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a0c/5f29b42aa8d33b14727e2a11/1492453749711/ESNDPBIntro-AllAssets.png Presentation Builder - Wholesale & B2B Sales https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a0c/5f29b42aa8d33b14727e2a0f/1492453749313/ESNDPBIntro-AddAssetToPresentation.png Presentation Builder - Wholesale & B2B Sales https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a0c/5f29b42aa8d33b14727e2a0d/1492453748098/ESNDPBIntro-AddAssetToEmail.png Presentation Builder - Wholesale & B2B Sales https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a28/5f29b42aa8d33b14727e2a2a/1492442401570/ESNDPMMVP.png Presentation Builder - Wholesale & B2B Sales - Minimum Viable Product Application Screens The MVP for the presentation builder is simply a presentation delivery tool that offers pre-defined presentations that are composed of pre-defined segments, and which can be easily "played" on the sales person's device. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a1c/5f29b42aa8d33b14727e2a21/1492568521766/ESNDPBAllAssets.png Presentation Builder - Wholesale & B2B Sales - Evolution of All Assets The All Assets page is, fundamentally, a page that lists all of the assets available for use in building presentations, plus a means to filter them. The challenge to designing this page was determining how best to support users in building presentations directly from this page. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a1c/5f29b42aa8d33b14727e2a1f/1492568708350/ESNDPB-Presentations.png Presentation Builder - Wholesale & B2B Sales - Evolution of Presentations While likely to to be accessed less from this page, the presentation-building and emailing tools available from the All Assets page needed to be available to users from this page as well, and how they could be best incorporated here (as well as on the Asset Details page) needed to be considered as I was designing them for the All Assets page. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/5f29b42aa8d33b14727e2a1c/5f29b42aa8d33b14727e2a1d/1492568812117/ESNDPB-AssetDetails.png Presentation Builder - Wholesale & B2B Sales - Evolution of Asset Details The Asset Details page is the page for which the tray at the bottom in Take 2 is the most awkward, pushing me to move it to the right. https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f29b42aa8d33b14727e2a0a/1492437132359/Banner-Projector.png Presentation Builder - Wholesale & B2B Sales https://www.kathrynkollett.net/home daily 1.0 2020-08-31 https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3c22e24b43e81de466a433/1598893312117/ManagementBanner.png Kathryn Kollett - Team Management Serving both the organization I work for and the people working for me by building engaged and energetic teams that collaborate to produce world-class solutions https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3c1ca71e4d660e32e4830b/1597777234822/DesignStrategyBanner.png Kathryn Kollett - Design Strategy + Experience Design Finding opportunities at the intersection of business objectives and human needs, then designing experiences that satisfy both and exceed expectations https://static1.squarespace.com/static/5f29b403a8d33b14727e2811/t/5f3c1e8d990ec376f0f6ff99/1597790653918/AboutBanner.png Kathryn Kollett - A Career of Exploration Seeking clarity, making connections, fostering creativity https://www.kathrynkollett.net/managment daily 0.75 2020-08-31